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  1. Social Psychology
  2. MSc Organisational and Social Psychology

Breadcrumb Home Social psychology Social psychology studies how the social environment influences human thought, emotion, and behavior. Three key areas in social psychology are: social cognition interpersonal relations interactions within and between groups. Economic psychology Economic psychology studies the psychological mechanisms that underlie consumption and other economic behaviors.

Social Psychology

It aims to understand how to achieve one of the following objectives: optimise performance improve processes and relationships enhance fairness and equity increase subjective well-being. Judgment and Decision-Making , considering the interplay of social, emotional, intuitive, and motivational factors.

What is social psychology?

Self Regulation , including how people choose, initiate, and balance their many often competing goals in life. Law and Psychology , including judgment and decision-making in judges and juries and differences between law and psychology in evidence and reasoning.

MSc Organisational and Social Psychology

Values versus Practices , including the gap between intentions and behavior, and the role of implicit cognition in social behavior and judgment. The way we perceive ourselves in relation to the rest of the world plays an important role in our choices, behaviors, and beliefs. Conversely, the opinions of others also impact our behavior and the way we view ourselves. Understanding social psychology can be useful for many reasons. First, we can better understand how groups impact our choices and actions.

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Social psychology allows us to gain a greater appreciation for how our social perceptions affect our interactions with other people. There are some basic aspects of social behavior that play a large role in our actions and how we see ourselves. Our interactions serve goals or fulfill needs.

Some common goals or needs include the need for social ties, the desire to understand ourselves and others, the wish to gain or maintain status or protection, and the need to attract companions. The way people behave is often driven by the desire to fulfill these needs. People seek friends and romantic partners, strive to gain social status, and attempt to understand the motivations that guide other people's behaviors.

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To fully understand why people do the things that they do, it is essential to look at individual characteristics, the situation and context, and the interaction between these two variables. For example, someone who is normally quiet and reserved might become much more outgoing when placed in some type of leadership role. Another example is how people sometimes behave differently in groups than they would if they were by themselves.

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Environmental and situational variables play an important role and have a strong influence on our behavior. Our social interactions help form our self-concept and perception. One method of forming self-concept is through the reflected appraisal process in which we imagine how other people see us.

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